Wine Lands Explore

Support Local. Ride Global.

Introducing the Wine Lands Explore Loyalty & Rewards Programme

At Wine Lands Trails, we believe in more than just world-class routes and breathtaking views — we believe in the power of community. Behind every well-built berm, hand-cut trail, and flowing descent lies a network of passionate local businesses, farmers, trail builders and landowners who make it all possible.

And now, with our new Wine Lands Explore Loyalty & Rewards Programme, you can give back to them — simply by doing what you already love: exploring, experiencing, and supporting the trails.

Why It Matters

The Wine Lands Trails network spans some of the most diverse and exciting riding in the world. But this doesn’t happen by chance. Our trails exist because of the commitment of landowners and the businesses that call the winelands home. From coffee shops and bike-friendly cafés to boutique wineries and gear shops — these are the lifeblood of our trail community.

Every time you support one of these partners, you’re contributing to the maintenance, expansion, and sustainability of the very trails we ride. The Explore Programme was created to make this support visible, rewarding, and worth your while.

How It Works

1. Become a Member
   If you’re already a Wine Lands Trails member — you’re halfway there! Just make sure you’ve downloaded your Digital Membership Card, available via Apple Wallet or PassWallet. Simply send DMC to the Wine Lands Trails BOT and follow the steps.

2. Explore Our Partners
   Look out for the Explore Partner Badge at participating venues or browse our updated partner list online or on the app. You’ll find everything from coffee stops and restaurants to bike shops and accommodation options.

3. Show Your Digital Card
   When visiting a partner business, present your digital membership card to receive exclusive discounts, promotions, and even surprise rewards!

4. Get Rewarded
   Earn points, unlock perks, and enjoy the satisfaction of knowing that your support keeps the trail network thriving.

It’s Not Just a Discount — It’s a Commitment

Wine Lands Explore isn’t just about saving on a coffee or scoring a great deal on bike gear (though that’s pretty great too). It’s about building a community that rides with purpose. It’s about recognising that every trail we ride is there because someone gave us permission, someone built it, and someone continues to look after it.

By choosing to support the businesses that support the trails, we create a circle of sustainability — one ride, one coffee, one bottle of wine at a time.

A Growing Network

New partners are joining the programme all the time. Whether you’re hitting the dirt in the North, carving singletrack in the South, or adventuring region-wide — your Wine Lands Trails membership now opens the door to even more places to explore and more reasons to ride.

🚴‍♂️ Join the Movement.

Download your digital card. Support local. Ride the best.

👉 Visit winelandstrails.com/partners to learn more, browse partners, and start contributing to an even better network!